Joanne Gore, Targeted Marketing and Communication Solutions provider and Social Media coach, combines her passion for marketing with creative thinking to challenge the obvious, and take it to the next level.

In her session: Content Marketing for Effective Lead Generation, Joanne explores the various ways in which companies – both large and small – can leverage existing materials to generate leads and drive website traffic.

Topics include:

• Identifying existing content/assets where you least expect it
• How to quickly and easily develop relevant content
• Using your content to feed the social media engine
• Repurposing your content to attract new leads
• Delivering the right content, to the right audience, at the right time in the sales cycle

Cost: Free

Location: 225 East Beaver Creek Road, Town of Richmond Hill Main Municipal Offices (1st Floor)

To register for this seminar, please email ecdev@richmondhill.ca or call 905-771-8800.